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adidas omnichannel Adidas Neo, an omnichannel program by Adidas is targeted toward the Millenials and GenZ shoppers. Niche merchandise is retailed online with a technology-enabled user interface of digital platforms .In 2025, adidas aims to have tripled the number of members in its membership program from the current level of more than 150 million to around 500 million. In addition, adidas’ own-retail stores will be digitized with fully-fledged omnichannel capabilities.
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